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What is TCF 2.2? Does it concern me?

TCF is a Transparency and Consent Framework dedicated to bring standardization of the information and choices that should be provided to users over the processing of their personal data, and to how these choices should be captured, communicated and respected. TCF version 2.2 launches at 20th 2023.

If you are an online Publisher, advertiser or user of one of Google services like AdSense, AdMob, AdManager in EEA and you want to ensure the continuity of access to your services through Google platforms, you will need to use TCF 2.2 or 2.1 compliant solution on your website, or make sure that you partners are using one.